Search Engine marketing (sem)
What SEM Includes:
• Paid search ads (PPC) – Pay Per Click ads
•Keyword targeting
•Ad copy creation
•Bid management
•Performance tracking & optimization
Benefits:
•Instant visibility
•Targeted audience reach
•Measurable results
•Budget control
Core Components of SEM Services:
• Increases brand awareness
•Builds trust and credibility
•Drives website traffic
•Generates leads and sales
•Cost-effective marketing method
•Provides direct communication with customers
Types of SEM Campaigns:
1. Search Ads
Text ads that appear on search results.
2. Display Ads
Banner ads shown on websites.
3. Shopping Ads
Product-based ads for eCommerce.
4. Remarketing Ads
Ads shown to people who already visited your website
Who Needs SEM?
•E-commerce stores
•Local businesses
•Startups
•Service providers (doctors, consultants, agencies)
•Educational institutions